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Video Review “Put On” @Boomamusic | @directedbybluce

Let’s just get a few things out of the way. Yes Hogg Booma’s name is hard to figure out. Is it pronounced  Boom-a or perhaps Bomb-a or maybe it a presidential thing like Barack HoggBooma? Yes, the moment his vocals hit T Pain comes to mind and yes, the moment you see Hogg Booma you think of 2 Chainz. But boy is this guy infectious. “Come get this million dollar n**** out the hood so I can put on”. Yep I’d say its been about 6 weeks since I first those words and they’ve been implanted in my brain ever since. It’s even gotten to the point where I jump up and sing the song every time I get good news.

It’s rare that I see a good “hey let’s hang out in front of the apartment complex” video. This video however breaks that mold. Mixed with just the right amount of charisma and camera presence Hogg Booma commands the attention of the eye. It also helps that he enlisted the skills of Over Grind Production for the videos directorial duties. From the glimmer of golden slabs, to babies  behind the wheel of a convertible Audi (Power Wheels that is). Hogg Booma and Over Grind Production do an excellent job of capturing the essences of BeCareful Tx. aka Bay City.

Speaking of Becareful Tx. it’s rare that an underground artist receives the full support of his surrounding area. That doesn’t seem to be the case for Hogg Booma. Sporting the black ink of Bay City’s landmark water tower, Hogg Booma has given the small town a reason to take interest. Since the release of “Put On” the MC has released four other music videos. Each time filming in the under developed streets of Becareful Tx. Something his fans and followers seem to appreciate when following his timeline and online activity.

Hogg Booma will surely find himself in an uphill battle against the visual and musical comparisons he invokes to other established rappers. In a world thats seems to only want its auto tune from Daft Punk. Hogg Booma will surely battle to win the respect of people who disagree with auto tunes existence altogether. But the kids got hooks and in this day and age, that’s all you really need.

Follow Hogg Booma @Boomamusic

Follow Over Grind Productions @directedbybluce

Follow Noon @Noonston


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